The September Hong Kong Jewellery & Gem Fair, organised by UBM Asia, continues to attract key players in the world’s jewellery industry, a hallmark of a truly successful fair. In 2014, the September Fair hosted a select group of around 3,700 exhibitors from 49 countries and regions. They occupied more than 135,000 square metres of exhibition space in two venues: the AsiaWorld-Expo (AWE) and the Hong Kong Convention & Exhibition Centre (HKCEC). The fair welcomed over 59,000 visitors from around the world. The attendance figure attests to the fair’s position as a vital jewellery marketplace that every serious jeweller and connoisseur cannot afford to miss.